{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5ab6fe42bb6ddf45527e077e/659d520e1e5f450015efaac8?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Facet with Anders Jones | E308","description":"<p>Jason talks to Andres Jones, Co-founder, and CEO of Facet. It is a fintech company challenging traditional financial planning models and aims to introduce an advanced form of financial planning to underserviced markets often neglected by the industry. They use a subscription-based approach, focusing on a broader definition of financial planning beyond retirement. The company emerged in response to industry challenges, notably the failure of the DOL fiduciary rule.</p><p><br></p><p>Episode Highlights:</p><ul><li>01:19: Anders provides a snapshot of Facet's inception in 2016, emphasizing the disruptive intent to reshape financial planning with a subscription-based model.</li><li>04:34: Anders illustrates the depth of Facet's service, sharing anecdotes about clients seeking assistance with major life events like having a baby.</li><li>08:08: Anders expands on Facet's client-centric approach, emphasizing assistance across different life milestones, showcasing the company's comprehensive financial planning perspective.</li><li>10:28: Anders discusses the facet philosophy, highlighting principles like maintaining a six-month emergency fund before investing, emphasizing the right order of operations.</li><li>13:20: Anders discusses metrics like member per planner ratio, client satisfaction, retention, and the importance of activation—ensuring clients act on provided advice.</li><li>17:24: Jason inquiries about the onboarding experience at Facet, prompting Anders to explain the two-call process led by a separate membership team to understand the client's needs and introduce Facet's services.</li><li>20:33: Anders highlights the focus on understanding the emotional aspects and the \"why\" behind a client's financial goals, aiming for a personalized and meaningful planning approach.</li><li>26:32: Jason discusses the challenges of serving clients with lower income or assets, and Anders mentions his optimism about technology advancements enabling lower-cost solutions in the future.</li><li>30:10: Anders highlights two motivating factors: Facet's mission-driven culture, where team members share stories about changing members' lives, and having an incredible team that makes the hard work of building a business enjoyable.</li></ul><p><br></p><p>Key Points:&nbsp;</p><ol><li>Facet operates with a strong mission-oriented culture, emphasizing the team's commitment to changing financial planning for the better.</li><li>The discussion explores challenges when clients outgrow advisors and the potential for AI to drive down costs, making financial planning more accessible.</li><li>Despite virtual work success, Anders expresses a preference for in-person collaboration, especially in creative aspects of the business.</li></ol><p><br></p><p>Tweetable Quotes:</p><ul><li>\"Financial planning, when done well, looks at everything in your life that money touches, not just what your money is doing and what it'll be doing in 40 years.\" - Anders</li><li>\"The AUM-based business model for retail clients does not make sense. It does not align the cost that you're paying with the value that you're receiving.\" - Anders</li><li>\"Our ideal member is someone in their late 20s to early 40s, figuring out how to 'adult' and wanting help, or pre-retirees focused on the next 5 to 10 years.\" - Anders</li></ul><p><br></p><p>Resource Mentioned:</p><ul><li><a href=\"https://www.facebook.com/jason.pereira\" rel=\"noopener noreferrer\" target=\"_blank\">Facebook</a>&nbsp;– Jason Pereira's Facebook</li><li><a href=\"https://www.linkedin.com/in/pereirajm?trk=org-employees_mini-profile_title\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a>&nbsp;– Jason Pereira's LinkedIn</li><li><a href=\"https://www.woodgate.com/#plan-prosper-preserve-financial-planning-toronto\" rel=\"noopener noreferrer\" target=\"_blank\">Woodgate.com</a>&nbsp;– Sponsor</li><li>https://facet.com/</li></ul><p><br></p>","author_name":"Jason Pereira"}