Can a company's social mission help it attract top talent while spending less on salaries? New research suggests the answer is yes.
J. Daniel Kim, Assistant Professor of Management at the Wharton School, joins the show to discuss how social responsibility influences hiring decisions.
Kim explains why employees are willing to accept up to 15% lower compensation to join mission oriented startups, how a company's values can signal what kind of employer it will be, and why that advantage doesn't necessarily translate into better employee retention or job satisfaction.
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