Shared bikes and scooters have transformed how people move through cities, but can the business model actually work?
Gad Allon, Wharton Professor of Operations, Information and Decisions, explores the economics behind companies like Lime, including subscriptions, pay per trip models, utilization, and the challenges of operating across different cities.
Allon also explains why cities have embraced and restricted scooters, how Lime emerged as a dominant player, and why building a culture around shared transportation may be just as important as the technology itself.