{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5ab54c70bb6ddf45527e06b1/6a62e90efa6cc1e03039e5c3?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The New Strategy Behind Revenue Growth","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5ab54c70bb6ddf45527e06b1/1784866844608-b9a5bb85-51da-41dd-a720-8cd636563435.jpeg?height=200","description":"<p>The chief revenue officer is no longer just a sales leader.</p><p><br></p><p>Raghu Iyengar, Wharton Marketing Professor and Academic Director of Wharton’s Chief Revenue Officer Program, explains why companies are turning to CROs to align sales, marketing, product, finance, and growth around a single revenue strategy.</p><p><br></p><p>He also discusses how AI is raising the stakes for revenue leaders, why a holistic view of the organization matters, and how the role will continue to evolve as new sources of revenue emerge.</p>","author_name":"The Wharton School"}