{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5ab54c70bb6ddf45527e06b1/6a5fe8981fed88da55d7b53a?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"What the World Cup Teaches Brands About Cultural Marketing","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5ab54c70bb6ddf45527e06b1/1784670286348-a1de753a-5421-4694-82b0-6543f7071777.jpeg?height=200","description":"<p>The biggest marketing wins at the World Cup did not always come from official sponsors.</p><p><br></p><p>Americus Reed, The Whitney M. Young Jr. Professor of Marketing at Wharton and co-host of Marketing Matters, examines how brands connected with fans during one of the world’s largest cultural events.</p><p><br></p><p>He discusses the power of iconic brands, social sharing, earned media, culturally relevant advertising, and creative ways companies can become part of the conversation beyond traditional sponsorship.</p><p><br></p>","author_name":"The Wharton School"}