{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5ab54c70bb6ddf45527e06b1/6a0bcfa6a9d7442983b365a8?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Brands and Identity in the Age of Social Media","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5ab54c70bb6ddf45527e06b1/1779158853946-12e08dd7-b9b3-43b7-8f8b-bc7dd090f7cd.jpeg?height=200","description":"<p>Dr. Americus Reed, II, Wharton Marketing Professor, discusses the principles of identity marketing, explaining how brands can navigate aspiration, authenticity, generational differences, and consumer self-expression in a culture increasingly influenced by social media, wearable technology, and evolving personal identities.</p><p><br></p>","author_name":"The Wharton School"}