{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5ab54c70bb6ddf45527e06b1/69d5195e3d8d73ef52e21460?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Scaling a Local Favorite: The Strategy Behind Wawa’s Growth","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5ab54c70bb6ddf45527e06b1/1775572844244-d2903fff-b5e6-46dd-927c-bbf1119938b4.jpeg?height=200","description":"<p>Z. John Zhang, Wharton Professor of Marketing, discusses how brands like Wawa scale beyond their regional roots by leveraging innovation, customer loyalty, and strategic expansion into competitive new markets.</p>","author_name":"The Wharton School"}