{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5ab54c70bb6ddf45527e06b1/662aaa481967a000125f7130?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Is Influencer Marketing Worth It?","description":"<p>Brands pay millions for mega-influencer endorsements, but new research from Wharton’s Ryan Dew and Raghuram Iyengar finds more followers don’t always yield the biggest bang for the buck.</p>","author_name":"The Wharton School"}