{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5ab54c70bb6ddf45527e06b1/64c41a410e1a7c001177d3a5?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"What Makes a Blockbuster?","description":"<p>Wharton marketing professor Jonah Berger talks about his research on how language shapes engaging content in movies, books, and more.</p>","author_name":"The Wharton School"}