{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5ab54c70bb6ddf45527e06b1/637d6ccee48b980011b56d78?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Companies Need a Deeper Dive to Better Understand Who They Serve: Here's Why","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5ab54c70bb6ddf45527e06b1/1576773259671-096ec0a7813e505abd1e5fd170559c11.jpeg?height=200","description":"<p>Wharton Professor of Marketing Peter Fader joins Wharton Business Daily to talk about his new book, The Customer-Base Audit. </p>","author_name":"The Wharton School"}