{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5ab54c70bb6ddf45527e06b1/5b71c6fe231e14242ec754ff?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Behind the IHOb Marketing Campaign","description":"<p>Brad Haley, CMO of IHOP, joins host Prof David Reibstein to discuss the decision making behind IHOP's recent temporary brand change to IHOb and whether they judge the strategy as a success on Measured Thoughts.</p>","author_name":"The Wharton School"}