{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5ab11850f433bbaf533d003e/5ca4c102fe324a2e6beba5d7?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Episode 72 Elevating Your Elevator Speech and a Live Elevator Pitch Makeover","description":"<p>We talk to a resident expert about how to take an elevator pitch or elevator speech from boring to bright, bold and business-friendly.&nbsp;</p><p><br></p><p>Co-host Dr. Tobin Porterfield interviews his co-host, Bob Graham, who has helped thousands of people, from college students to CEOs, in a wide range of fields to build a powerful elevator pitch.</p><p><br></p><p>Among the topics they discuss are:</p><p><br></p><ul><li>How long should an elevator pitch be</li><li>The roots of elevator pitches</li><li>The one-and-only objective of the elevator pitch</li><li>A results-focused approach that focuses on value&nbsp;</li><li>The keys to developing an ever-better elevator pitch</li><li>How you elevator pitch has to hue to the audience you are in front of</li><li>The structure of a great elevator pitch</li><li>Fixing up Toby’s elevator pitch live!</li><li>Getting them to ask for more</li><li>The ongoing trial-and-error that leads to a better elevator pitch</li><li>How to know when it's working</li></ul><p><br></p><p>Look for a new long-version episode in about two weeks, and 1-minute versions of the podcast every few days, a few times a week.&nbsp;</p><p><br></p><p>If you want to talk to us about episode ideas, insights or guests, please email us at <a href=\"mailto:info@serioussoftskills.com\" target=\"_blank\">info@serioussoftskills.com</a> or tweet us at @RealSoftSkills.</p>","author_name":"Dr. Tobin Porterfield & Bob Graham: Soft Skills Experts"}