In this episode, Ladey Adey talks with Chris Sissons.
Chris is a Book Academy member, Ladey and Chris talk about their shared love for books.
Chris is a marketer and lover of storytelling, he shares an insight into how he supports people to use storytelling techniques within business. Chris invites people to \"Try me out with Telling Stories: Making Business\"
His bio says: \"Chris uses a developmental approach to marketing using stories, drawing on over thirty years' experience in economic regeneration, community planning, strategic management and
participatory methods. These days local marketing can be supported online to even greater effect using websites, social media, mobile phones, emails and others.
Chris guides you through the pitfalls and help you build your own strategies based on your business narrative, using approaches like referral marketing, networking, product
development and launches.
He helps you work out your strategy, the resources you need and how to get them. Local businesses and organisations need the most economic approaches and so I am mindful of
the constraints on your resources.\"
Chris' Tips on writing books: Write about becoming aware of reality – the world does not revolve around you but it does have a perspective different from yours. You’re welcome to argue or embrace … or both.
Chris' Favourite Quote: \"Sin, young man, is when you treat people like things. Including yourself. That's what sin is.\" Granny Weatherwax via Terry Pratchet
Books mentioned in this podcast
Audiobooks by Michael Heizer
A Spotter’s Guide to Countryside Mysteries: From Piddocks and Lynchets to Witch’s Broom
By John Wright
https://www.amazon.co.uk/dp/1788168267/
Terry Pratchett Discworld novels
https://www.amazon.co.uk/discworld-novel-collection-fantastic-sourcery/dp/9123631120/
Useful links
Guest: Chris Sissons
Website: https://storiesinbusiness.org.uk/
Programme link: https://markettogether.co.uk/telling-stories-making-business/
LinkedIn: linkedin.com/in/communitywebconsultant
Ladey Adey: https://www.ladeyadey.com/
Book Academy: https://www.ladeyadey.com/the-book-academy/
Vicky Galbraith - Podcast VA: www.podcastva.co.uk
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