{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5a87409c8bb2ad8b53727d6f/69ba8f0f2a50a730d3226bb9?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Mastering LinkedIn: 17 Years of Expert Tips for Business Growth - Mark White","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5a87409c8bb2ad8b53727d6f/1773833975741-be44c036-6e37-45d3-a8ac-ff4d65d1d26e.jpeg?height=200","description":"<p>In this insightful interview, Mark White, a LinkedIn strategist with 17 years of experience, shares expert tips on leveraging LinkedIn for business growth, prospecting, and relationship building. Discover how to optimize your profile, engage effectively, and use LinkedIn as a powerful tool for sales and marketing success.</p><p><br></p><p><br></p><p>01:25 The Evolution of LinkedIn Over 17 Years</p><p>03:02 LinkedIn's Growth and Business Impact</p><p>04:24 Profile as a Landing Page and Problem Solver</p><p>05:30 Optimizing Headlines and About Section</p><p>06:20 Targeted Search and Niche Prospecting</p><p>07:38 Using LinkedIn for Relationship Building</p><p>09:31 The Power of DMs and Personal Outreach</p><p>12:30 Participating in Conversations and Listening</p><p>14:34 Managing Time and Avoiding Feed Distractions</p><p>16:11 Overcoming Resistance in Digital Business</p><p>17:38 Content Creation and Authenticity</p><p>20:17 Treating LinkedIn as a Business Tool</p><p>22:30 Focused Prospecting and Search Strategies</p><p>25:50 Follow-up and Relationship Nurturing</p><p>28:15 Using LinkedIn for Partnerships and Supply Chain</p><p>29:32 Expanding Business Opportunities Online</p><p>30:58 The Future of Business and Digital Platforms</p><p>33:25 Building Credibility and Thought Leadership</p><p>34:12 Content Strategies: Podcasts, Books, and Visibility</p><p>35:48 Approaching Outreach with Personalization</p><p>37:10 Optimizing Your Profile and Featured Sections</p><p>39:36 How to Reach Out and Connect Effectively</p><p>40:12 Valuable Business Advice and Lessons Learned</p><p>41:12 Common Mistakes and How to Avoid Them</p><p>41:51 Recommended Business Books and Resources</p><p>42:45 Closing Remarks and Future Opportunities</p><p><br></p><p><br></p><p><br></p><p><br></p>","author_name":"Joe Dalton"}