After selling his company, Neil Shah took a break and found his next startup while sitting by his woodstove. That moment led to Oru, a woodstove-monitoring system that embodies a beautiful lamp. The catch? Neil knew nothing about woodstoves. He turned to Reddit, learning from the community that would eventually become his first customers, with more than 1,700 people now on the waitlist. A software engineer turned hardware founder, Neil's story is a reminder that some of the best startups begin by solving a problem you experience yourself.
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