{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5a49cbf6eb6d506c77cc07d9/5ad3cf1bc5846a343fe732a7?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Voice User Interface Design with Ilana Shalowitz #22","description":"<p>In this episode, Teri welcomes Ilana Shalowitz, Voice User Interface (VUI) Design Manager at Emmi, to talk about the tips and tricks that go into creating a quality voice skill or application.</p><h3><strong>Welcome Ilana Shalowitz from Emmi!</strong></h3><p>Ilana Shalowitz is the Voice User Interface (VUI) Design Manager at Emmi. She is a well-respected authority and influencer in the voice-first design technology space, having appeared on a number of podcasts, and having spoken at a number of voice-first events. She will be a keynote speaker at the&nbsp;<a href=\"https://www.vohsummit.com/\" target=\"_blank\">Voice of Healthcare Summit</a>&nbsp;at Harvard Medical School in August 2018. She joins me today to talk about some of the key principles to consider when designing a voice-first experience.</p><p>Ilana has a strong interest in communication for behaviour change. She initially studied anthropology and psychology, and then got a Masters in Marketing Communications. After working in marketing, she found a passion for design and now loves her work as a voice user interface designer!</p><h3><strong>How to Design a Voice-first User Experience</strong></h3><ul><li>Recommended reading:&nbsp;<a href=\"https://buy.geni.us/Proxy.ashx?TSID=12733&amp;GR_URL=https%3A%2F%2Famzn.to%2F2H4qwTj\" target=\"_blank\">Designing Voice User Interfaces</a>&nbsp;by Cathy Pearl, and&nbsp;<a href=\"https://buy.geni.us/Proxy.ashx?TSID=12733&amp;GR_URL=https%3A%2F%2Famzn.to%2F2JPKfro\" target=\"_blank\">Voice User Interface Design</a>&nbsp;by James P. Giangola and Jennifer Balogh</li><li>Research before getting started! “Understand the lay of the land”</li><li>Start playing around with Alexa skills in tools such as&nbsp;<a href=\"https://alexaincanada.ca/storyline-with-vasili-shynkarenka/\" target=\"_blank\">Storyline</a></li><li>Listen to conversations with an ear for&nbsp;<strong>how</strong>&nbsp;people speak to each other, to determine what makes a good audio experience.</li><li>Listen to recorded books on&nbsp;<a href=\"https://librivox.org/\" target=\"_blank\">Librivox</a>&nbsp;– a site where anyone can record books that are released into the public domain – to critically analyze the voice experiences to think about what would make them better experiences</li><li>Talk to people about your voice application, both about the idea itself (i.e. the strategic direction) and to test the conversation itself (i.e. Wizard of Oz testing)</li><li>Remember designing a voice user interface experience is a lot like creating art or composing music; a “tapestry” of appropriate statements “woven” together.</li><li>Consider how to build rapport with the user: consider your brand persona, set appropriate expectations, use the names of the users, be consistent in the way information is delivered, and develop trust.</li></ul><h3><strong>Important Concepts to consider in Voice User Interface Design</strong></h3><ul><li>Entities – important nuggets of information that someone is trying to portray (i.e. ‘Boston’ is the important entity in the statement, “I would like to book a trip to Boston.”)</li><li>Cognitive Load – how effortful is it for the user to understand the particular question and to answer it.</li><li>Listenability – how easy is it for someone to comprehend the voice experience.</li></ul><h3><strong>Common Mistakes in Voice User Interface Design</strong></h3><ul><li>Not doing user research before creating the skill.</li><li>Overpromising and underdelivering.</li></ul><h3><strong>How to get Started in Voice User Interface Design as a Career</strong></h3><ul><li>Join the voice user interface design community: read the latest news article, and connect with people in the community/industry</li><li>Emphasize your diversity and interdisciplinary background; these are great for VUI design!</li><li>Develop a skill of your own</li></ul><h3><strong>Healthcare and Voice</strong></h3><ul><li>Voice is at the intersection of population health and personalized medicine.</li><li>This is a very exciting frontier for health care over the next few years.</li></ul><h3><strong>Thank you Ilana!</strong></h3><p>Thank you very much for sharing your expertise and knowledge with us. I learned so much and I look forward to putting these tips into practise!</p><h3><strong>List of resources mentioned in this episode:</strong></h3><ul><li><a href=\"https://www.linkedin.com/in/seamstressofstories/\" target=\"_blank\">Ilana Shalowitz on LinkedIn</a></li><li>Ilana Shalowitz at&nbsp;<a href=\"mailto:ilana.shalowitz@wolterskluwer.com\" target=\"_blank\">ilana.shalowitz@wolterskluwer.com</a></li><li><a href=\"https://www.emmisolutions.com/\" target=\"_blank\">Emmi</a></li><li><a href=\"https://buy.geni.us/Proxy.ashx?TSID=12733&amp;GR_URL=https%3A%2F%2Famzn.to%2F2H4qwTj\" target=\"_blank\">Designing Voice User Interfaces</a>&nbsp;by Cathy Pearl</li><li><a href=\"https://buy.geni.us/Proxy.ashx?TSID=12733&amp;GR_URL=https%3A%2F%2Famzn.to%2F2JPKfro\" target=\"_blank\">Voice User Interface Design</a>&nbsp;by James P. Giangola and Jennifer Balogh</li><li><a href=\"https://librivox.org/\" target=\"_blank\">Librivox</a></li><li><a href=\"https://www.vohsummit.com/\" target=\"_blank\">Voice of Healthcare Summit</a></li><li><a href=\"https://getstoryline.com/\" target=\"_blank\">Storyline</a></li><li><a href=\"http://alexaincanada.ca/itunes\" target=\"_blank\">Please leave a review on iTunes</a></li><li><a href=\"https://buy.geni.us/Proxy.ashx?TSID=12733&amp;GR_URL=http%3A%2F%2Famzn.to%2F2DGEHfh\" target=\"_blank\">Shopping on Amazon.ca</a></li></ul>","author_name":"Teri Fisher"}