Do “women-specific” skis need to exist? What about ski boots? In our conversation today, Leslie Baker-Brown shares her thoughts after leading Blizzard-Tecnica’s Women2Women program for the past 10 years.
Few people have been as deeply involved with women’s ski gear — and the community of women in skiing — as Leslie. Today, she discusses what the landscape looked like 10 years ago; the details of how and why the Women2Women program designs truly women-specific products; the cases where a unisex approach makes more sense; why it’s so hard to find a 130-flex boot if you have small feet; how the industry has changed for the better; and more.
RELATED LINKS:
BLISTER+ Get Yourself Covered
Women2Women Home Page
Blizzard Black Pearl 88 Special Edition
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Blister Studios (our new channel)
Blister Review (our original channel)
TOPICS & TIMES:
BLISTER+ Members (1:36)
Leslie’s History w/ Blizzard-Tecnica (3:15)
Formation of Women2Women Initiative (4:41)
Marketing to Women in the Early Years (8:45)
Current Trends (13:12)
Black Pearl Series (15:10)
Graphics (19:49)
Most Important Factors in Designing Women’s Gear (22:35)
Ski Boots (25:10)
Current Challenges (30:30)
Education (33:44)
Book and skis for kids, Hilaree, scholarship programs (39:21)
Community (42:30)
Unisex Gear (47:36)
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