For the first time in company history, Armada is releasing a ski boot: the AR ONE. It’s a project that’s been in development for five years, and this release comes with a number of questions, like: why do a boot? And why now? What sort of boot is the AR ONE, how is it different from what’s out there, and … who's it for? We discuss all of these questions and more with Matt Rihm, Armada’s VP of Product, and Bransford Briggs, Ski Boot Product Manager.
RELATED LINKS:
CARV: getcarv.com (use code BLISTER32)
Blister Rec Shop: Boot Mechanics
GEAR:30 Ep #327 w/ Boot Mechanics
BLISTER+: Get Yourself Covered
TOPICS & TIMES:
Boot Mechanics (1:20)
Carv (2:11)
The New Armada AR ONE (6:37)
A “Hybrid Cabrio” Boot (12:40)
Matt's Background (14:50)
Bransford’s Background (15:34)
Development of the Boot (18:10)
Heel Hold (21:26)
Liner (24:09)
Fit (25:30)
Instep & the 2nd Buckle (28:33)
Redneck Engineering (31:56)
Plastic (34:28)
Fine-Tuning Flex (39:00)
Range of AR ONE Models (44:51)
Who’s It For? (49:12)
Where to Find Them (52:05)
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