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Stephen “Sulli” Sullivan shares all the wild twists and turns of co-founding Cloudveil in 1997, then launching Stio in 2011. We dive into some of his most significant (and most painful) lessons learned; key industry insights; and the factors necessary to build a successful outdoor company.

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TOPICS & TIMES:

Shoutout: New BLISTER+ Members (1:44)

First outdoor sport you fell in love with? (4:04)

When Did You First Think of Starting an Outdoor Company? (6:36)

Starting Cloudveil (16:06)

Turning Point: Denali (22:16)

What Happened at Cloudveil? (27:12)

Advice on Company Structure (37:37)

Launching Stio (44:29)

Biggest Surprises? (51:26)

Dan Abrams’ 1st Question (56:21)

Dan Abrams’ 2nd Question (1:04:44)

Sulli’s Current Favorite Stio Technical Piece (1:06:27)

Sulli’s Current favorite Casual Piece (1:08:12)

What are You Most Excited about? (1:12:39)

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