{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5a305be5d97c54ea788d100b/5fbc0175969db111a53d92fc?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Athletic Brewing Company founder, Bill Shufelt","description":"<p><a href=\"https://athleticbrewing.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Athletic Brewing Company</a> is a fast-growing brand in an emerging category that is about to blow up: non-alcoholic craft beer. So we talked to Athletic Brewing’s founder about why he started the company; the stigma of not drinking; why “near beer” has been so bad; why there’s such a need for products like this in the outdoors community; Athletic’s brewing process; how he feels about the emerging competition in the space; and more.</p><p><br></p><p><strong>TOPICS &amp; TIMES:</strong></p><ul><li>When / why did start thinking about starting Athletic? (2:17)</li><li>Stigmas around not drinking (5:06)</li><li>Stigmas around “N/A” beer (8:31)</li><li>Why didn’t N/A beer take off sooner? (12:45)</li><li>Parallels: N/A beer &amp; the plant-based meat industry (28:17)</li><li>Two For the Trails program (31:02)</li></ul>","author_name":"BLISTER"}