If you have a culture you’re proud of, workfluencers are powerful brand voices for you – sharing their experiences, amplifying your culture, and helping attract the right sort of talent, long before an interview. It’s time to support, nurture, and trust the people already championing your workplace.
https://swiy.co/go-meet-the-workfluencer
Do you have a workfluencer in your team? If you don’t, maybe you should!
So what’s a workfluencer? (I hear you cry)
In a nutshell, a workfluencer is an employee who talks about their work on social media and in other online communities.
Of course, we’ve always been doing this, even before the online world – with friends and family at parties, with other parents at your children’s school events, and in your local community or church community.
A workfluencer is the 2025 version of that. It expands and amplifies the concept because of the power and reach of online networks. They work in your team, and are also active on social media and other online networks, sharing the good, the bad, and the occasional ugly about work. Exactly as you do when talking to friends at a barbie, but on a much larger scale.
So do you have somebody like that in your team? Typically, it’s a younger person – a Gen Z or maybe a younger Gen Y (Millennial). That’s good, because of the demographic shift that’s happening now. In the next few years – and it might already be happening in your industry and sector – one in three people on the planet will be Gen Z. That’s one third of your customers, one third of your employees, and one third of your future leaders.
If you don’t have workfluencers in your team, maybe you should. Not by forcing it, but by creating a culture people feel proud to boast about.
If you like the people in your team, you want them to talk to their friends and community, because you want to attract more people like them. And you want those people to know about you before they join – not through the traditional hierarchical interview and recruitment process, but by knowing somebody “on the inside”. Those people will be a good fit for your team, because they already know your values.
So, are you tapping into their online influence?
Now, if you’re NOT proud of your workplace culture, this advice isn’t for you. (I have some other advice for you, but that’s a topic for another day!)
But if you have the sort of workplace culture and team you’re proud of, you have nothing to be afraid of. Encourage and nurture workfluencers to share their experiences online, far and wide.
This becomes part of your employee value proposition (EVP), which is a key element of the future of work.
I’m running an online presentation soon about the future of work, and this is one of the four key elements for all leaders to understand. It’s free, public, and open to all. So please register, and invite others in your team and organisation as well.
Register for the virtual masterclass: