In episode 158 of the Glow Journal podcast, host Gemma Dimond talks to the founder of Sarah Chapman Skinesis, Sarah Chapman.
Katey Mandy knows beauty.
Before launching her own brand, Katey spent 15 years working in brand strategy across major global beauty brands. Her insights on the way the industry has changed over that time are really, really valuable, particularly around how beauty now approaches this idea of “luxury”- she tells me that where it used to be about closed doors and velvet ropes, it’s now more about meeting the customer where they’re at.
RAESO is, put simply, an incredible brand doing something I’ve personally not seen any other brands doing- focusing on the impact our circadian rhythm has on the skin. This goes so, so far beyond traditional day and night creams. Chronobiology studies exactly how a 24 hour cycle impacts what our skin needs, when it’s most receptive to certain ingredients, and when it’s working hardest to protect and repair itself. RAESO is the only skincare brand I’ve seen that is taking that science and harnessing it into skincare that optimises that 24 hour cycle.
In this conversation, recorded at Soho’s Laughing Around Studios, Katey shares the intricacies of rebranding from RAAIE to RAESO 4 years into the brand’s life, how she knew version 148 of her award winning Morning Dew serum was the one, and the surprisingly scrappy story behind the original packaging we all assumed was custom.
Read more at glowjournal.com
Follow RAESO on Instagram @raesoskin.
Stay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com
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