{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/4d583fd8-2cb5-45b7-9009-5053a939ab37/2af7577f-8f4c-48b0-b8af-cf267dda68ac?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"acast Huddle - The Ear of Influence","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6d7040915cc64a7402079/60f6d717718e770014b78758.png?height=200","description":"<p>More and more our opinions are shaped by big brands, hidden online algorithms and those we’ve come to call “influencers”.</p><p><br></p><p>Who are these “influencers” and why do we trust them? What’s the difference between an influencer and a celebrity? Has anyone here ever met an influencer? Will they disappear as quickly as they arrived on the scene?</p><p><br></p><p>What about the voice of real people - you and me? As trust in business and institutions continues to decline, does our authentic voice become more influential? In a world of social media hype and fake news, how important is word of mouth? Are forums and reviews on Amazon or Tripadvisor the new reality?</p><p><br></p><p>In an automated world maybe “human interaction” could become a luxury selling point? As experiential marketing continues to bring brands and consumer closer together, but how much further can that go?</p>","author_name":"Mindshare"}