{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/43b4575d-e17f-4b8f-ad7d-caf67410ee39/67b3184da16c1d2aa580d738?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How TikTok Transformed Hair Care with Hair Syrup's Lucie Macleod","description":"<p>In this conversation, Luce Macleod, founder of Hair Syrup (<a href=\"https://hairsyrup.co.uk/\" rel=\"noopener noreferrer\" target=\"_blank\">hairsyrup.co.uk</a>), shares her inspiring journey from university kitchen to building a global brand. She discusses the accidental nature of her entrepreneurial path, the power of organic growth through social media, and the value of founder-led content in connecting with audiences. Lucie shares her journey as a young CEO, discussing the importance of trust in business, the challenges of transitioning from a solo entrepreneur to leading a team, and the biases she faces as a female founder. </p>","author_name":"Adrienne Herbert"}