This week's episode is presented by Stripe, and features Co-founder of Arcade the entertainment company behind some of Europe’s biggest creators including Fallow Chefs, Max Fosh and The Sidemen.
Jordan opens up about why the traditional model of influencer marketing is fundamentally broken, how modern algorithms allow a creator with 10,000 followers to achieve more reach than someone with a million, and why faceless legacy media institutions are facing an existential crisis against personality-led publishing. He also reveals how his company helped The Sidemen to scale from a single employee into a multi-company empire with 75 full-time staff.
But behind the rapid growth and high-stakes valuations lies a deeper reflection on entrepreneurship: why every sustainable business requires both a "head and a heart" to survive, and why true peace comes from refusing to make your work your identity. What emerges is a masterclass in modern media and a reminder that in today's world, thinking like a creator gives anyone an outsized opportunity to win.
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