The more outrage the internet creates, the more money platforms make. But what happens to the people caught in that cycle? Award-winning journalist and bestselling author Jon Ronson joins Jake and Damian to examine how algorithms reward conflict, push creators towards increasingly extreme content and punish those who choose nuance.
Through the story of a creator who amassed 13 billion views before seeing the damage caused by chasing the algorithm, Jon explores the human cost of online success. He also turns the lens on himself, reflecting on his own fear of becoming irrelevant and the relentless search for purpose.
This is a conversation about the battle between attention and integrity, and what we risk losing when outrage becomes the easiest way to be heard.
Jonβs latest book The Castle: Adventures in a World of Unravelling Men is out now: https://www.penguin.co.uk/books/455289/the-castle-by-ronson-jon/9780241754771
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