Mark Zuckerberg recently shook the advertising world with Meta’s plans to allow businesses to use AI to generate targeted advertisements on Facebook and Instagram. Importantly, no ad agency would be involved in the process. So is the writing on the wall for the traditional advertising industry? Will the next viral video campaign or earworm jingle be the brainchild of a computer, rather than the fabled advertising creatives celebrated in the TV show Mad Men? And if so, what lessons are there for other creative industries?
Hosts: Ethan Wu and Mike Bird. Guests: Sir Martin Sorrell, founder of WPP and S4Capital; Brian Wieser, CEO of Madison and Wall; and The Economist’s media editor Tom Wainwright.
Transcripts of our podcasts are available via economist.com/podcasts.
Listen to what matters most, from global politics and business to science and technology—subscribe to Economist Podcasts+.
For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account.
","author_name":"The Economist"}