Taylor Swift is reportedly worth $1.3bn. In the music industry, amassing that kind of fortune requires more than talent alone. It requires a shrewd business sense and an ability to be ruthless. In the first of two special episodes, we explore how Taylor Swift built the biggest brand in music.
Hosts: Alice Fulwood, Tom Lee-Devlin and Mike Bird. Guests: Bob Reeves, a manager who was at one of Swift’s first gigs; Clay Myers, former Warner Music Group exec who helped facilitate one of Swift’s early hits; and Bill Werde, former editorial director of Billboard magazine, current director of the Bandier Program at Syracuse University and author of the “Full Rate No Cap” newsletter.
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