{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/399a0c03-e9d0-4f9b-b8f1-64383023cb5c/6995ca527012ce53763e8793?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How women's clothing choices in Iran predicted the revolution years before it happened","description":"<p>What if I told you the Iranian revolution was predictable - and the clues were in what women were wearing?</p><p><br></p><p>As we approach International Women’s Day, Life Solved welcomes back a past guest, Dr Mahsa Gaffari, a specialist in marketing at the University of Portsmouth, whose research suggests consumption acts as a \"crystal ball of society\".</p><p><br></p><p>In 2023, Dr Gaffari explained how dress codes and shopping choices allow women to subtly subvert state oppression through clothing and consumer choices in Iran.</p><p><br></p><p>Two years on, a new wave of mass protests have erupted in the country, making international headlines due to the level of violence. In this episode we unpack the signals that indicated political change was on the horizon.</p><p><br></p><p><strong>Production team:</strong></p><p>Robyn Austin-Montague</p><p>Lauren Harrison</p><p><br></p><p><strong>Music: </strong><a href=\"https://app.envato.com/search/music/4bdacf3e-6f21-419d-b943-b3039ea375d0?itemType=music&amp;term=background+documentary&amp;filter.mood=dark&amp;filter.mood=sad&amp;filter.theme=documentary&amp;filter.tempo=Slow+%2860-90+BPM%29&amp;sort=relevance&amp;filter.min_media_length=240&amp;filter.max_media_length=3600\" rel=\"noopener noreferrer\" target=\"_blank\">Exiled</a> by <a href=\"https://app.envato.com/search?itemType=music&amp;term=background+documentary&amp;filter.portfolio=PhilLarson\" rel=\"noopener noreferrer\" target=\"_blank\">PhilLarson</a></p><p><br></p><p><strong>Learn more links:</strong></p><p><br></p><p><a href=\"https://www.port.ac.uk/about-us/structure-and-governance/our-people/our-staff/mahsa-ghaffari\" rel=\"noopener noreferrer\" target=\"_blank\">Dr Mahsa Ghaffari</a></p><p><a href=\"https://www.port.ac.uk/news-events-and-blogs/blogs/academic-expertise/iran-protests-are-not-just-about-economics-theyre-a-full-blown-ideological-crisis\" rel=\"noopener noreferrer\" target=\"_blank\">Iran protests are not just about economics – they’re a full-blown ideological crisis</a></p><p><a href=\"https://researchportal.port.ac.uk/en/publications/cracking-the-box-or-stretching-its-walls-exploiting-institutional\" rel=\"noopener noreferrer\" target=\"_blank\">Exploiting institutional plasticity in Iranian advertising</a></p><p><br></p>","author_name":"University of Portsmouth"}