{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/2fec86c4-2f6a-5de0-abd4-1301a5d509fc/69e713656e5b90839a09de83?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"5 Rules for Multiplying Value Through Alliances","description":"<p>What if the single biggest lever for creating value in your business wasn't actually <strong><em>in </em></strong>your business at all? What if it was an alliance forged with another company?</p><p><br></p><p>The inspiration for this topic came from an episode of the <a href=\"http://acquired.fm\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Acquired</em></a> podcast, which took a deep dive into the Formula One motor racing business.</p><p><br></p><p>F1 isn’t just a sport: it's a compelling case study in how to create value through alliances. This is a transformation story about turning a highly-fragmented, amateurish pastime for European elites into a $60bn global juggernaut.</p><p><br></p><p>In this episode, I'll show you exactly how that happened; I’ll take you behind the scenes of one of the most valuable alliances I was part of during my own corporate career; and I’ll distil these examples to draw out 5 rules for multiplying value through alliances.</p><p><br></p><p><a href=\"https://www.yourceomentor.com/episode399\" rel=\"noopener noreferrer\" target=\"_blank\">Want the FREE Alliance Playbook? Click here to access it!</a></p><p><br></p><p><strong>Source Material:</strong></p><p><br></p><p><strong><em>No Bullsh!t Leadership </em>episodes:</strong></p><p><a href=\"http://www.yourceomentor.com/episode179\" rel=\"noopener noreferrer\" target=\"_blank\">Ep.179: Survival of the Fittest</a></p><p><a href=\"http://www.yourceomentor.com/episode275\" rel=\"noopener noreferrer\" target=\"_blank\">Ep.275: When Should You Let Someone Go?</a></p><p><a href=\"http://www.yourceomentor.com/episode344\" rel=\"noopener noreferrer\" target=\"_blank\">Ep.344: Building a Winning Culture</a></p><p><a href=\"http://www.yourceomentor.com/episode75\" rel=\"noopener noreferrer\" target=\"_blank\">Ep.75: Negotiation Fundamentals</a></p><p><br></p><p><strong><em>Acquired </em>podcast:</strong></p><p><a href=\"http://acquired.fm\" rel=\"noopener noreferrer\" target=\"_blank\">Acquired</a></p><p><br></p><p><strong><em>Wikipedia </em>link:</strong></p><p><a href=\"https://en.wikipedia.org/wiki/Bernie_Ecclestone\" rel=\"noopener noreferrer\" target=\"_blank\">Bernie Ecclestone</a></p><p><br></p><p><strong><em>Amazon </em>link:</strong></p><p><a href=\"https://www.amazon.com.au/Negotiation-Genius-Deepak-Malhotra/dp/0553384112\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Negotiation Genius</em></a></p><p><br></p><p><strong><em>LBT</em> link:</strong></p><p><a href=\"http://www.leadershipbeyondthetheory.com\" rel=\"noopener noreferrer\" target=\"_blank\">Leadership Beyond the Theory</a></p><p><br></p><p>————————</p><p><br></p><p>You can connect with me at:</p><p><br></p><p>Website: <a href=\"https://www.yourceomentor.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.yourceomentor.com</a></p><p><br></p><p>Facebook: <a href=\"https://www.facebook.com/yourceomentor\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.facebook.com/yourceomentor</a></p><p><br></p><p>Instagram: <a href=\"https://www.instagram.com/yourceomentor\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/yourceomentor</a></p><p><br></p><p>Linkedin: <a href=\"https://www.linkedin.com/company/yourceomentor\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/martin-moore-075b001/</a></p><p><br></p><p>Youtube: <a href=\"https://www.youtube.com/@YourCEOMentor\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/@YourCEOMentor</a></p><p><br></p><p>————————</p><p><br></p><p>Our mission here at Your CEO Mentor is to improve the quality of leaders, globally.&nbsp;</p><p><br></p>","author_name":"Martin G Moore"}