{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/2c8b545f-6488-45a3-837c-59ddf8da9b02/ad781e46-cadd-49ec-9908-41cd347cc2db?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"\"The leaders aren't the boss - the consumer is the boss\". Tom Moody VP & MD P&G Northern Europe","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60ef6358d9e6df2b91319644/60ef6364f7aa3d0012d406a7.jpg?height=200","description":"<p>Tom Moody is VP &amp; MD for Procter &amp; Gamble Northern Europe. Rory quizzes him about 2020's biggest challenge - COVID. Tom explains how P&amp;G's long tenure in the Fortune 500 is because the leaders aren't the boss, the consumer is the boss. Listen on and you'll hear how everyday there's a group of men in Reading shaving in front of a two way mirror! P&amp;G's Gillette product developments must score a 2:1 preference ratio. Also, find out about the life-saving product that P&amp;G makes and gives away for free.</p>","author_name":"Ultimate Content"}