Amanda Rosevear, Host and General Manager of ALF Insight, welcomes returning guests Rich McHardy and Jody Osman, Co-Founders of The BD100.
They discuss this year’s BD100 theme, ‘The Art and Science of Business Development,’ and how technological innovation and AI adoption is impacting day to day business in the BD community, sharing why they believe the ‘human side’ of the role remains as important as ever and how to strike a balance.
They also share advice for the BD100 nominations and highlight some of the stand-out achievements from past winners. Head to the website to submit your application or nominate a colleague!
Plus, Rich and Jody answer Amanda’s quickfire questions and set a challenge to everyone listening.
Make sure you also check out our Spotify playlist, Hype Songs by ALF Insight, updated with their latest picks. It’s the perfect soundtrack to get energised ahead of your next pitch.
00:00 Welcome
01:24 BD100 Theme Explained
03:38 Rich and Jody’s Own Art/Science Split
06:06 AI Research Workflows
12:41 Beyond Tech Metrics
16:02 Creative Outreach Stories
19:30 Skills That Matter Now
26:40 Celebrating BD100 Winners
28:18 What Judges Look For
33:41 BD100 Timeline Key Dates
35:30 Quickfire Questions
39:44 Advice to Past Self
42:49 I Love My Job When…
44:43 Listener Challenge
48:01 Wrap-up and Key Takeaways
If you want to do business with the UK’s leading brands, request an ALF Insight demo.
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