Listen back to highlights from the first season of OnBD with ALF, hosted by Amanda Rosevear, General Manager of ALF Insight.
Featured topics and guests include BD100’s Jody Osman who tells us what he thinks distinguishes a ‘great’ business development person from a ‘good’ one.
Becky Hipkiss from We Are Futures offers insights on outreach and explains her belief on why ‘people buy people’, whilst global media and tech leader, Evelyn Oluwole, shares follow up advice including common mistakes to avoid.
Rob Biagioni, CEO of Time Out, tells us about building community and deepening engagement with their audience to steer content and support commercial aims. And Kim James from Havas Media Network talked us through the steps they take when considering their own growth strategy.
Katie Street, founder and MD of Street Agency, spoke to us about overcoming some of the challenges of business development, and sales trainer Debra Sharron offered advice on honing your skills as a salesperson and what she means by ‘consultative selling’.
Charlie Celino, Commercial Services Director at News UK, discusses how AI is transforming planning and buying infrastructure but why he believes a human touch will always remain central.
Plus, we hear back from all our season one guests on the advice they would give their younger selves. Topics include authenticity, speaking up, patience, networking, relationships, trusting your gut, and starting your pension sooner!
00:00 Summer Bonus Highlights
00:19 What Makes Great BD
02:28 Outreach That Cuts Through
04:10 Follow Up Like a Pro
05:01 Audience Engagement at Time Out
05:52 Building Growth Communities
07:36 Authentic New Business Content
10:38 Consultative Selling Skills
13:11 AI in Media Sales
14:54 Advice to Your Younger Self
24:52 Final Thoughts
If you want to do business with the UK’s leading brands, request an ALF Insight demo
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