{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/2c8b545f-6488-45a3-837c-59ddf8da9b02/69c501a526c1fb9c0754c47b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How News UK is Using AI to Transform Advertising","description":"<p>In this episode, Amanda Rosevear, General Manager for ALF Insight, is joined by Charlie Celino, Commercial Services Director at News UK.&nbsp;</p><p>&nbsp;</p><p>Charlie shares insights on navigating the evolving media landscape, the impact of AI on news and advertising, and proactive strategies for future success.&nbsp;</p><p>&nbsp;</p><p>Discover how News UK is leveraging technology and innovation to stay ahead in a turbulent industry.</p><p>&nbsp;</p><p>00:00 Introduction and Background of Charlie Celino</p><p>02:59&nbsp;Role of Commercial Services Director at News UK</p><p>04:45&nbsp;Challenges in the News Industry: AI and Trust</p><p>06:21&nbsp;Advertiser Relationships and Brand Safety Concerns</p><p>13:02&nbsp;Proactive Strategies in a Changing Landscape</p><p>16:09&nbsp;Embracing AI: Opportunities and Internal Initiatives</p><p>22:24&nbsp;Revolutionising Sales with Digital Tools</p><p>31:16&nbsp;The Future of Media Consumption</p><p>34:37&nbsp;Quickfire Insights on Sales and Authenticity</p><p>40:24 Charlie’s life as a movie and favourite hype songs</p><p>&nbsp;</p><p>If you want to do business with the UK’s leading brands,&nbsp;<a href=\"https://www.alfinsight.com/contact-us/request-a-demo/\" rel=\"noopener noreferrer\" target=\"_blank\">request an ALF Insight demo.</a></p>","author_name":"Ultimate Content"}