In this episode of OnBD with ALF, Amanda Rosevear, General Manager of ALF Insight, chats to James Walmsley, Ad Director at Immediate Media.
James shares insights from his career in media sales, including what he loved about his early days at MTV and why he’s stayed at Immediate Media for so many years.
He discusses the industry's challenges, including the shifting digital landscape and the resurgence of print media.
James also tells us about the idea behind Atria, a new collaborative initiative among major UK publishers aimed at simplifying media buys and driving investment into trusted, editorial brands and why he thinks joining forces with ‘competitors’ is a positive move.
00:00 Introduction
00:47 James’s Career Journey
04:11 Life at Immediate Media
05:56 Challenges and Innovations in Publishing
07:27 Focus on Video and Social Content
09:14 Subscriber Growth Strategies
12:40 Launch of Atria: A New Marketplace
20:31 The Future of Publishing and AI
22:06 The Importance of Human Connection in Media
23:15 The Value of Trusted Brands
24:56 Launching a New Initiative
25:59 James's Passion for Media Sales
29:03 The Future of Print and Digital Media
31:42 Advice for Aspiring Salespeople
36:00 James's Career Reflections and Hype Song
37:39 Conclusion and Final Thoughts
If you want to do business with the UK’s leading brands, request an ALF Insight demo.
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