In this episode, Amanda Rosevear, General Manager of ALF Insight, chats to Kim James, Chief Growth and Business Development Officer at Havas Media Network.
Kim shares her journey through the media industry, starting as a graduate TV buyer to her current role at Havas Media Network.
Discover her thoughts behind the importance of building communities for business development and the strategies Havas uses to maintain relationships with prospective clients over long periods.
Kim emphasises the necessity of a team effort in successful pitches and tells us how Havas is working to expand their pitch bench.
The episode also discusses the evolving role of procurement in the pitch process and how Havas is addressing these changes through technology, robust qualification processes, and data-driven strategies.
00:00 Introduction
00:43 Meet Kim James: A Journey in Media
03:29 Strategies for Business Development
05:12 Building and Leveraging Communities
14:45 The Art of Pitching
21:38 The Changing Landscape of Pitch Processes
26:07 Utilising Technology and Data in New Business
33:36 Final Thoughts and Advice
37:58 Conclusion and Farewell
If you want to do business with the UK’s leading brands, request an ALF Insight demo.
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