In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear, interviews Debra Sharron, a seasoned sales trainer and founder of Media Sales Training.
They discuss Debra’s journey into media sales, the current trends and challenges in the industry, and expert advice on sales success. The conversation also touches on the importance of consultative selling, the significance of face-to-face meetings, and strategies for building relationships with clients. Debra also shares insights on how to avoid being ghosted by prospects and explains why there’s a need for authenticity in sales.
Plus, Debra answers our quickfire questions that reveal her thoughts on sales, success and her favourite hype song.
00:00 Introduction
02:00 Debra's Journey into Media Sales
06:21 Current Trends in Media Sales
09:14 Consultative Selling in Today's Market
12:18 The Importance of Face-to-Face Meetings
20:40 Challenges Faced by Salespeople
24:05 Impact of Hybrid Working on Sales
30:30 Building Relationships in Sales
34:24 Keys to a Successful Sales Team
36:57 Quickfire Questions with Debra
If you want to do business with the UK’s leading brands, request an ALF Insight demo.
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