{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/2c8b545f-6488-45a3-837c-59ddf8da9b02/615aea16226eb60013fc9740?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Annie & Jonny spoon feed Rory the story of the remarkable Spoon Cereals launch via Dragon's Den","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60ef6358d9e6df2b91319644/1633347891196-bb351482f0d6f36a56ef25874158a82b.jpeg?height=200","description":"<p>Spoon was set up back in 2013 by sister and brother-in-law Annie Morris and Jonny Shimmin.&nbsp;Inspired by Annie's healthy addiction to a bowl of cereal at all times of the day, the pair decided sell their fresh homemade bowls of cereal to busy and hungry commuters from their pop-up cereal bar. The founders soon found themselves pitching to high profile investors on the&nbsp;BBC TV programme Dragons' Den. Deborah Meaden and Peter Jones, who saw potential in their brand vision and&nbsp;have been a significant part of their business journey. Spoon is now well established in&nbsp;top retail (and digital) shelves nationwide.</p>","author_name":"Ultimate Content"}