{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/2c8b545f-6488-45a3-837c-59ddf8da9b02/5c9b8e06-4683-4558-a726-60667441e5a1?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"\"Real change happens when we roll up our sleeves and get dirty\", Tati Lindenberg, Unilever Home Care Products","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60ef6358d9e6df2b91319644/60ef6364f7aa3d0012d406ae.jpg?height=200","description":"<p>Ogilvy's Rory Sutherland rolls up his sleeves and gets down and dirty with Tati Lindenberg, Vice-President of Marketing for Home Care at Unilever. Tati reveals the thinking behind Persil's shift in emphasis to a more ecological advertising message and Unilever's green agenda as a whole. The pair discuss the sophistication and nuances of the global home care market. Rory reveals his penchant for a top loader whilst Tati rejoices in her front loader now that she's moved from Brazil to the UK.</p>","author_name":"Ultimate Content"}