We opened the show with Simms Jenkins with BrightWave Marketing. He asked if email was dead yet? Hardly. With new business models centered on email as the “product”, the return on investmentstill surging and innovation occurring in the email channel, email marketing is the go to marketing platform for anydigital marketer. Simms spoke about the innovations of the hot again email channel and talked about where email is headed in the future. He is the author of “The Truth About Email Marketing” which presented how top brands and technology are making email marketing go beyond customer retention, loyalty and sales.
\nSimms also covered how email plays a crucial role in emerging digital platforms, such associal and mobile. The questions of how email and social live together was not only addressed but real examplesof how to better leverage the channels for the sake of your brand and sales were demonstrated as well.
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