Dearest you.
There's a particular kind of tiredness that comes from building something in a room that doesn't believe in what you're building or how you want to build it. I know this because I've been there.
This episode is about a different kind of room.
It's an invitation to join me inside serve — a living practice room for women building purpose-driven, regenerative service businesses. It's not (just) a program you complete. It's a held space for becoming the founder you already are alongside other women practicing the same thing.
In this episode I map the architecture of the room:
While everyone is welcome inside this room, it has been built with two very particular women in mind.
The first is standing at a threshold, circling a service business she can feel but hasn't yet found the courage to begin.
The second is already inside her own service business, feeling the ground shift beneath her feet with AI. She knows she doesn't want to abandon what she's built but she needs guidance on how to evolve her business to meet the moment we find ourselves in.
If either of those women is you, the door to enter serve is here. Take your time and if it lands in your body, I'll see you inside.
Alison xo
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