{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"You no longer need to become a content creator to build a profitable service business.","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/610939a51b97844a9481dab3/1775538713474-561bb94b-fe74-4593-906e-5ffcfd17ad53.jpeg?height=200","description":"


Dearest you.


This is the permission slip so many have been waiting for and an explanation of why it's finally arrived.


If the thing standing between you and starting (or sustaining) a service business has been the belief that you have to become a content creator, a semi-influencer or a founder building in public, this episode is for you.


The model is moving on. Content marketing as the primary strategy for service businesses is giving way to something that has always felt more true in the world of purpose-driven business — relationship-based, community-led and human-centered.


I trace what's driving the shift (the saturation of AI-generated content on social platforms, the quiet death of the follower economy, the coming transition away from the phone itself) and what I believe is next and will be preparing us for in serve — consulting collectives, long-form authority building and service businesses designed around depth of relationship rather than volume of reach.


The conditions you've been waiting for are finally here.


Alison xo




","author_name":"Alison Rice"}