{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/1761da01-01ef-4379-a256-489ad04caa5c/fae2a1da-94e9-4666-af61-e20315a2ce90?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Episode 4 - Getting close to your customers","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/621e276f56506f32a90e6669/621e277b254877001357381b.jpg?height=200","description":"James Watt found the secret of success was building a community of fans for his craft beer.  They have provided investment, ideas and even helped find locations for his expanding network of bars.\n\nPicture credit: Rosie Hallam","author_name":"Financial Times"}