{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/1761da01-01ef-4379-a256-489ad04caa5c/71b4ec99-7d5d-4d68-b429-0f5ceb0df7ff?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Episode 8 - Defining your brand","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/621e276f56506f32a90e6669/621e277b2548770013573805.jpg?height=200","description":"Branding is about more than just a logo, says Adrian Lomas of digital marketing company Blueleaf. It's about defining a clear purpose for your business and making sure everyone - from staff to  customers and competitors - know what that is.","author_name":"Financial Times"}