{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/1761da01-01ef-4379-a256-489ad04caa5c/5c9cc53e-2cfc-456c-bfc6-f25e178e03f6?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Episode 1 - The idea","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/621e276f56506f32a90e6669/621e277b254877001357382a.jpg?height=200","description":"Alberto Lopez tells Jonathan Moules how he developed his idea for Alva, a corporate reputation management service, in the British Library. What's really important, he says, is that you do something you know well: \"Knowledge of the domain is key.\"","author_name":"Financial Times"}