{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/1761da01-01ef-4379-a256-489ad04caa5c/577a046d-c082-4ffa-a981-dc5fde7f1bf1?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Episode 5 - Setting the right price","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/621e276f56506f32a90e6669/621e277b2548770013573816.jpg?height=200","description":"The Brompton folding bike has grown into a global brand sold in 43 counties. During the recent downturn, it raised its prices by over 65 per cent without putting a dent in sales.  Finance director Lorne Vary tells Jonathan Moules why having a bold pricing strategy makes sense.","author_name":"Financial Times"}