This week we had the great pleasure of interviewing podcast expert, producer, and adviser Zane C Weber! Zane talks us through the basics of starting a podcast, the lay of the land, and give some insights on what value it could offer your business.
This week’s question is from Ash, who asks:
Is having a podcast an effective and cheap way to promote my business?
EPISODE NOTES:
Podcasting, like social media, is a way to personalise your connection with your audience, and strengthen your brand voice. It can create rich content which can be used across multiple channels. It’s often a more intimate experience for your community because they hear your voice… literally. A great case study Zane mentions is earth.offline.
TIPS
- The types of business podcast are: advice, interview, profile/thought leader.
- It can be a networking tool, to showcase case studies of your success stories.
- Making money directly off podcasting: is hard, this is a long game. You can sell ad space, create promotions from other businesses, and collaborate.
- Making indirectly off podcasting: easier. It’s great for client retention, strengthening your relationship with your current audience, networking, branding, content creation, and establishing yourself within your industry.
- Podcasting is relatively cheap in terms of equipment and running costs, but is very time consuming and labour intensive.
- Podcasting can be compared to influencer marketing int hat it’s the engagement rate that counts, not the follower numbers.
- Podcasting is great for content creation, and create ever-green content.
- Zane mentions “hosting” a podcast- this refers to hosting the data and audio on a website and linking is to podcast hosts. Sounds scary, it isn’t that bad.
- Podcasts don’t offer great data capture or analytics at the moment.
- There is reason to believe that podcasts may start going the way of TV: there will be free to air, and there will be Foxtel and Netflix equivalents.
We believe digital marketing is about having a conversation, so if you have any questions about growing your business in the digital world (from copywriting and content creation to campaign activation, and anything in between) ask us here!
Subscribe to us on ITUNES, STITCHER, SPOTIFY, or your podcatcher of choice.
","author_name":"That's Not Canon Productions"}