{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/07c0147b-024d-4d30-b09f-a2834c0a713a/655ad9bdbdb6450012ddff63?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Behind the Scenes of the Naked Beauty Rebrand ft. Madison Utendahl and Tori Baisden of Utendahl Creative ","description":"<p>After seven years of telling incredible beauty stories and building a passionate community of beauty fanatics, I’ve watched this show evolve beyond my wildest dreams.&nbsp;P.S. As I recorded this episode, I was wearing my new <a href=\"https://go.shopmy.us/p-2726482\" rel=\"noopener noreferrer\" target=\"_blank\">Naked Beauty cashmere robe</a> that I designed with Garin. The first 20 orders will get 15% off with Brooke15! </p><p><br></p><p>With such brand evolution comes the need for innovation. Which is exactly why I turned to my dear friend <a href=\"https://www.instagram.com/madison.utendahl/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">Madison Utendahl</a> of <a href=\"https://utendahlcreative.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Utendahl Creative</a> to help with an official Naked Beauty rebrand.&nbsp;Tune in as I sit down with her and designer <a href=\"https://www.linkedin.com/in/toribaisden\" rel=\"noopener noreferrer\" target=\"_blank\">Tori Baisden</a> to discuss the entire process behind our rebrand as well as their business philosophy at the agency. Whether it’s their commitment to cultivating a safe and diverse environment for female designers, fonts, “blanding,” or productive client feedback, these two are here to break down every aspect of the branding process.&nbsp;</p><p><br></p><p><br></p>","author_name":"Brooke DeVard"}