{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/05db9598-9baf-443a-ab69-21a77284c034/6ace5477253c13a898e935bc?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Ep. 268: Ilya Salmanzadeh | How The Swedes Cracked Hit Songwriting and Why Most People Won't","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61b76666169562d85de9508f/1791906860499-5b34962e-f0e8-4234-8972-7ad372b25655.jpeg?height=200","description":"<p>Today&#39;s guest is the Swedish producer and songwriter behind &quot;Problem,&quot; &quot;Into You,&quot; &quot;Love Me Like You Do,&quot; &quot;No Tears Left To Cry,&quot; &quot;Santa Tell Me,&quot; and &quot;Unholy,&quot;. </p><p>He finally sits down with Ross for an And The Writer Is interview ten years in the making.</p><p>He taught himself to make music from a demo CD that came in a cereal box. </p><p>A radio singing contest got him discovered, and he signed a publishing deal at 17. </p><p>It then took him ten years to land his first real hit. He tells Ross how a year of playing FIFA with Shellback led to Wolf Cousins, and what Max Martin&#39;s famous &quot;math&quot; actually is.</p><p>If you&#39;ve ever wondered how the biggest pop songs of the last decade actually get finished, this one&#39;s for you</p><p><br></p><p>And The Writer Is... Ilya Salmanzadeh! </p><p><br></p><p>JOIN THE ATWI PATREON</p><p>Monthly Zoom hangs, demo feedback, special guests and 200+ archived audio episodes (Charli XCX, Sabrina Carpenter, Lin-Manuel Miranda, Shania Twain, Babyface and more):</p><p>Patreon.com/andthewriteris </p><p><br></p><p>THANKS TO OUR SPONSOR SPLICE</p><p>Try Variations in the Splice Sounds plugin. It makes new versions of any Splice sample with a different structure, key and BPM, and the original creators get paid every time.</p><p>Splice.com</p><p><br></p><p>CHAPTERS</p><p>0:00 Cold open: what Max Martin&#39;s &quot;math&quot; really means</p><p>1:32 Welcome Ilya Salmanzadeh</p><p>3:12 What MXM is: &quot;like Real Madrid signed me&quot;</p><p>4:46 Jantelagen: why Swedes won&#39;t brag</p><p>9:57 Born in Iran, raised in Denmark</p><p>16:22 A cereal-box CD and teaching himself music</p><p>19:54 The hits: Problem, Into You, Unholy and more</p><p>21:32 Early influences: Tracy Chapman, Michael Jackson, hip-hop</p><p>24:50 Why the world&#39;s biggest pop writers live in Stockholm</p><p>27:14 Wanting to be an R&amp;B artist</p><p>32:36 The radio singing contest that got him discovered</p><p>37:26 Ten years from publishing deal to first hit</p><p>39:09 Telemarketing and Apple tech support</p><p>43:08 The immigrant drive to prove he belongs</p><p>46:21 His first cut: the Bratz album</p><p>48:20 A year of FIFA with Shellback and the birth of Wolf Cousins</p><p>52:37 The MXM pop family tree</p><p>54:21 Competition vs. family inside MXM</p><p>58:40 Max Martin: &quot;Why aren&#39;t you in LA?&quot;</p><p>1:00:41 What Max Martin taught him about songwriting</p><p>1:03:13 &quot;Problem&quot;: Savan Kotecha&#39;s original voice memo</p><p>1:08:59 The morning &quot;Problem&quot; hit #1 on iTunes</p><p>1:10:57 His father and the number he keeps seeing</p><p>1:14:31 Weeks on one pre-chorus: making &quot;Into You&quot;</p><p>1:21:55 &quot;Love Me Like You Do&quot; started as a Sunday hang</p><p>1:27:08 Producer vs. writer credits: &quot;Bad Blood&quot; and &quot;Bang Bang&quot;</p><p>1:31:42 His creative wavelength with Ariana Grande</p><p>1:32:23 &quot;No Tears Left To Cry&quot; breaking the pop rules</p><p>1:34:00 &quot;God is a woman&quot; was almost for Beyoncé and JAY-Z</p><p>1:35:48 Ariana Grande as a producer1:37:27 &quot;Unholy&quot;: the hotel staff, Max and his daughter</p><p>1:44:20 When a release doesn&#39;t hit</p><p>1:47:11 14-hour days: how he finishes so much music</p><p>1:48:57 Chris Martin, Coldplay and the &quot;mind movie&quot;</p><p>1:52:17 Why he keeps working with new artists (Tate McRae, LISA)</p><p>1:54:53 &quot;eternal sunshine&quot; vs. &quot;petal&quot;: the two-room process</p><p>1:56:54 &quot;Santa Tell Me&quot; and chasing a Christmas classic</p><p>1:59:24 Has Ilya finally proven his worth to himself?</p><p><br></p><p>And The Writer Is, hosted by Ross Golan, is a podcast about the songwriters, producers and artists behind the songs you love.</p><p>Instagram: instagram.com/andthewriteris</p><p>Hosted by Ross Golan</p><p>Produced by Joe London and Jad Saad</p>","author_name":"And The Writer Is"}