{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/05db9598-9baf-443a-ab69-21a77284c034/695d7f1e154465cd601f363e?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Ep. 234: Diplo | Branding Decides Who Wins","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61b76666169562d85de9508f/1767734759513-14a68687-7f44-47cf-8579-6038c4f8e123.jpeg?height=200","description":"<p>And The Writer Is... Diplo! </p><p>This episode isn’t about hits. It’s about how culture actually gets made.</p><p> Taste, burnout, and building culture without permission. </p><p>From growing up in Florida crate-digging scenes no one cared about, to turning underground instincts into global movements, Diplo breaks down the uncomfortable truth behind longevity in music: following your taste when everyone else wants safety. </p><p><br></p><p>We get into: </p><p>The real physical and mental toll of nonstop touring in a world that never shuts off </p><p>The power of branding and how he did it (and why you have to, to) </p><p>Breaking scenes before they’re acceptable </p><p>Burning out, disappearing, and rebuilding without chasing relevance </p><p>Why instinct beats public approval every single time </p><p>And the reality of turning risk into influence and underground energy into global impact This episode is for anyone building anything. </p><p>Thank you for listening</p><p>A special thank you to our sponsors… </p><p>Our lead Sponsor, NMPA— the National Music Publishing Association. </p><p>Your support means the world to us. </p><p>And @splice — the best sample library on the market. Period. </p><p><br></p><p>Chapters </p><p>00:00 – Diplo Is Here </p><p>01:02 – Episode Intro </p><p>01:45 – AI, Sora, and the Future </p><p>03:18 – How Diplo Uses AI in Music </p><p>06:15 – Using Prompts to Produce </p><p>07:44 – How Diplo Got Into Music </p><p>10:32 – How Ross and Diplo Met </p><p>14:05 – Life as a World-Touring DJ </p><p>16:04 – Dr. Luke Signed Me to Steal My Drums </p><p>16:36 – Diplo’s Origin Story </p><p>17:13 – Riff Raff, Culture, and Being Hated </p><p>18:43 – Making “Where Are Ü Now” </p><p>20:04 – Creating Jack Ü with Skrillex </p><p>21:37 – Orlando DJ Gigs to Philadelphia </p><p>24:33 – First Session with Vybz Kartel </p><p>27:23 – Branding, the Internet, and Selling Mixtapes </p><p>35:01 – The Story of “Paper Planes” (M.I.A.) </p><p>36:44 – How to Find Success in Music </p><p>37:57 – NMPA + Splice (Sponsors) </p><p>39:25 – “Climax” and Finding His Strengths </p><p>43:54 – Why He Started Mad Decent </p><p>46:41 – Learning Music and the Birth of Major Lazer </p><p>49:30 – The Story of “Lean On” </p><p>53:04 – Diplo’s Cheat Code for Creating Fearlessly </p><p>54:06 – Country Music </p><p>55:28 – “Heartless” and Morgan Wallen </p><p>56:19 – Collaborator Rapid Fire </p><p>1:00:28 – Diplo’s Branding Advice </p><p>1:03:32 – Charli XCX </p><p>1:05:00 – How He Doesn’t Lose Himself on Tour </p><p>1:06:59 – Nothing Is Perfect. Everything Gets Better. </p><p>1:07:19 – Diplo’s Run Club </p><p>1:08:00 – Diplo’s Final Advice </p><p>Hosted by Ross Golan </p><p>Produced by Joe London and Jad Saad </p><p>Post Production by Pratik Karki</p>","author_name":"And The Writer Is"}